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How We Operate: A Promise To Protect

Each of our clients enjoys a unique market position, earned by doing something better than its competitors, whether creating innovative packaging solutions for manufactured goods, solving a shipping and delivery challenge, using innovation to make products more efficient and cost-effective, or providing a one-of-a-kind experience or service. Our clients’ brands signify to consumers a promise of innovation, quality, service, affordability and/or prestige, and earn for our clients tremendous goodwill among consumers and potential purchasers.

SNEED PLLC partners with each client to protect the client’s most precious intangible assets – the client’s brands and associated goodwill and other intellectual property rights – by protecting the legal and market space in which the client operates. We do this by securing and enhancing intellectual property rights through prosecution and portfolio management, and by devoting forceful and determined but cost-effective representation to enforcing those hard-earned rights, such as in proceedings before administrative agencies like the U.S. Trademark Trial and Appeal Board and in litigation in the federal courts.

We stop competitors’ encroachment upon our clients’ market position. While we initially seek to counsel our clients in the selection and clearance of strong trademarks with the goals of rapid consumer acceptance and long-term enforceability in mind, our nimble size and focused expertise enable us to thrive when confronted with a challenge in the midst of a brand’s life cycle. Further, we assist our clients in obtaining protection for their artistic creations – a song, a book, a design for clothing, or a compilation of videos, for example – and enforcing the rights in those creations.

This is our commitment to you: Your Brand is Your Promise … Promises Protected.

Our Legal Team

Our firm draws strength from its three attorneys, who each bring a history of accomplishment and focus within intellectual property practice areas.

Jason M. Sneed has represented clients for over 20 years in protecting and enforcing their trademark rights, through inter partes proceedings at the U.S. Trademark Trial and Appeal Board, domain name arbitration proceedings, and in federal court litigation in approximately 20 states, including as first chair jury trial counsel.  He has been recognized for excellence in trademark law and intellectual property litigation by Best Lawyers®, including as “2016 Charlotte Trademark Lawyer of the Year” and “2017 North Carolina Trademark Lawyer of the Year,” and by North Carolina Legal Elite™, IP Stars®, World Trademark Review 1000 and Super Lawyers.

Megan E. Sneed graduated from the State University of New York at Buffalo Law School in 2008 after obtaining her Bachelor of Arts in Journalism and Mass Communication in 2005 from St. Bonaventure University. Ms. Sneed has served as a trademark associate and patent paralegal for a Houston-based boutique firm, and a paralegal for an international bank. She devotes her talent to trademark prosecution and clearance, litigation support and to communicating with clients about the status and progress of their legal matters.

Sarah C. Hsia, who heads our trademark prosecution practice, began her career at Coudert Brothers LLP in New York City, and subsequently spent seven years in the Intellectual Property Group at Alston & Bird LLP’s New York office. Ms. Hsia is fluent in Italian, has a working knowledge of French and is learning Mandarin Chinese.

All three attorneys are aided in their work by senior paralegal Christine Simoes, who brings over 20 years of paralegal experience in the intellectual property field, particularly in trademark and patent prosecution and litigation.

Schedule An Appointment To Begin Working With Us

Whether you need legal counsel to help with negotiations in an IP dispute, with a license or contract, or to represent you in a lawsuit, our lawyers have the knowledge and experience needed to help achieve the results you need. To discuss your case with an experienced lawyer from SNEED PLLC, call 704-859-8122. You can also fill out our online contact form to schedule a consultation.