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Jury Awards $912,500 to Sturgis Motorcycle Rally, Inc.

November 12, 2015 – On October 30, an eight-person federal jury unanimously delivered a verdict in favor of SNEED PLLC’s client Sturgis Motorcycle Rally Inc. (SMRI) in its claims that two companies – Wal-Mart Stores, Inc. and Rushmore Photo and Gifts, Inc. (RPG) – infringed on SMRI’s trademarks and sold counterfeit goods in connection with the annual rally. After a nine-day trial, the jury found Wal-Mart, RPG and its officers liable for infringement of SMRI’s trademarks STURGIS®, STURGIS BIKE WEEK®, STURGIS Composite Design Mark®, STURGIS MOTORCYCLE RALLY™, and STURGIS RALLY AND RACES™, dilution of SMRi’s famous STURGIS mark, in violation of the Anti-Cybersquatting Consumer Protection Act as to seven different Internet domain names and liable for false advertising and unfair competition. Click here to read the verdict. SNEED PLLC lawyers Jason Sneed, Charles Landrum and Megan Sorokes joined South Dakota local counsel, Michael Loos, of Clayborne Loos & Sabers, to argue the four-year old case before the jury in U.S. District Court in Rapid City with Chief Judge Jeffrey Viken presiding. THE CASES MENTIONED ON THE SITE ARE ILLUSTRATIVE OF THE MATTERS HANDLED BY THE FIRM. RESULTS DEPEND UPON A VARIETY OF FACTORS UNIQUE TO EACH CASE, NOT ALL RESULTS ARE PROVIDED AND PRIOR RESULTS DO NOT GUARANTEE A SIMILAR OUTCOME..

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